Archive for February, 2007
Social Media Tags go mainstream - Why nobody cares unless internet marketers provide compelling content. NBC´s (NYSE: GE) Today Show: Secret content formula revealed!
You know a new trend hits the mainstream, when Fortune 500 companies like SAP (NYSE: SAP) start adding social media bookmarks to their corporate Blog pages.The big question for marketers though is this: Does anybody care? It is easy to add links to social media services such as Delicious, Digg and to any of the […]
Posted: February 6th, 2007 under Good & Bad Advertising, Compelling Content.
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Don´t make me think!
You know good interactive marketing when you see it!
I don´t speak a word of Chinese, but when I browsed this ad, I got the message immediately:
http://www.epson.com.cn/spc/subpage_proof.asp?drky=1&Tz=3
Cool snazzy music, serious but still funny and most important: a product benefit message that blasts the competition. The page shows the superiority of Epsons printers Seiko Epson Corporation (TYO:6724) […]
Posted: February 5th, 2007 under Good & Bad Advertising.
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