Oliver Fritsch´s MarketingBlog

I admit it!

It has been a tough few weeks bringing all the puzzle pieces together to create an educational event on Findability, Search Engine Optimization and Blogging for the local business community here in Boise Idaho, March 19.

This is the real world! Content had to be organized, sponsors had to be found, and mundane things like consolidating eMail lists and organizing payment processing have been keeping me up at night. Our friends at Blueline Marketing have been very supportive every step of the way. But now we are ready!

Here is our program with a special reward at the end for my blog readers

I look forward to seeing you on Monday

Oliver

————————–

Pssssst!
Whisper, whisper!

If you have read the Statesman, the Idaho Business Review or the Idaho Science and Technology news, you already know that on Monday, March 19, Cendesic Marketing and BlueLine Grassroots Marketing will co-host a seminar entitled:
Findability: Getting Your Business Found on the Web.

Our 1-day seminar includes lunch and will teach your businesses how to improve the “Findability” of your business and services through organic as well as paid search engine optimization strategies on the web.

This is a first for the Treasure Valley and we will not have another event like this for a long time to come.

Our Program Schedule
March 19, 2007
Boise State University
Hatch C & D
Boise, Idaho
1-Day Workshop 8:30 - 4:30
Findability - Getting Your Business Found on the Web

8:00 - 8:25 - Registration

8:30 – 9:15
Overview & Introduction: How to create Findability for your business
Oliver Fritsch, CEO
Cendesic,com Boise

9:20 - 10:00
Introduction to Search Engine Marketing
Shane Vaughan
Vice President of Marketing
Balihoo.com , Boise

10:05 - 10:50
How do integrate PR with your new media strategy – New rules of media relations
Mike Boss
Director of Media Strategies
Bluelinegrassroots.com

11:00 - 11:50
How to inspire Citizen Marketers
Justin Foster
Director of Business Development
Bluelinegrassroots.com

12:00 - 1:00 - Lunch & Networking

1:00 - 2:30
Workshop #1A: Strategies and Tactics to set your website on fire!
Session 1 (45 min) - Technical aspects of SEO: How to optimize your site
Session 2 (45 min) – Content aspects of SEO: How to create content keywords that work

1:00 - 2:30
Workshop #1B: Beyond your Website: How to create Findability from the outside-in.
Session 1 (45 min) - Web 2.0 - Thinking outside of your website.
Session 2 (45 min) – How to be part of the conversation

2:40 - 4:20
Workshop #2A: Strategies and Tactics to set your website on fire!
2:40 - 4:20
Workshop #2B: Beyond your Website: How to create Findability from the outside-in.

4:20 - 4:30 - Closing Remarks

Learn how to get your products and services to rank #1 on Google through organic and paid search engine optimization strategies.

Your Key Benefits:
• Learn and apply our breakthrough keyword strategy process to increase your sales and company visibility on the Web by 100% or more. Our unique “KDD” or “Keyword Deep Dive” process helps you to define a customer-centric keyword universe for your business and get instant results.
• The best thing: After our clinic, you can start advertising on Google Adwords on a shoestring budget of $1,50 per day and measure click- throughs immediately. After a few weeks you will also notice a significant increase of your natural or organic traffic.

Background
More than 70% of all purchases of consumers and business customers are preceded by a web search.

What does this mean for your business?
The web provides a first point of contact for your customers and gives you a chance to present your products and services – BUT – only if they can find you! Findability becomes a critical part of your overall Marketing strategy.

Test it yourself:
Enter the generic description (not the brand name) of your products and services into the Google or Yahoo search box and see if they come up among the top 5 search results.
• If they do, you don’t need our services and we would appreciate it, if you could pass on word about our clinic to your business friends
• If they don’t, we suggest you reserve a spot for our clinic right away.

Unfortunately, it is not enough to ask your webmaster or creative agency to come up with some keywords, paste them into Meta Tags and hope for the best.

Today, the field of Search Engine Optimization & Marketing is highly competitive and constantly changing. It takes focus, dedication and expertise to develop a set of keywords for your business, which:
• your customers are actually searching for and which are not used by your competitors
• help you achieve a high organic (or “unpaid for”) ranking
• you can afford to pay for, to appear in the paid results section without breaking the bank

What you will learn
The most important thing you will take away from our 1-day clinic is a customer-centric keyword strategy, that is geared to your business, minimizes costs and maximizes your business impact. In addition, you will:

• Analyze the strengths and weaknesses of your own website, based on the Cendesic C21 Search Engine readiness criteria
• Learn how Search Engines work
• Understand what your customers seek
• Understand the differences between organic search and pay per click services
• Develop a unique set of keyword for your business
• Learn about other findability strategies that ensure more potential customers find you
• Assess your competitors web performance through external tools
• Define a better customer experience flow for your business
• Learn, how to spot SEO/SEM schemes, that will do your business more harm than good
• Understand how to offset costs for paid keywords with web-based revenues
• Learn, which slogans work best for your business and which ones don’t

What you will get
Each participant receives our extensive Search Engine Marketing Business Planning Tool Kit to apply and implement lessons learned immediately to his or her own business.
Who is it for?
For business owners and marketing managers seeking to use Search Engine Marketing for customer acquisition and retention.

What is it about?
Learn how to analyze your website’s usability, sales potential and functionality; discover how to rank #1 on Google through organic and paid search engine optimization strategies.

Who is Cendesic?
Founded in 2004 in Boise, Idaho, USA, Cendesic is a full service search and marketing agency focused on generating Findability for the products and services of our national and international clients in the US, Europe and Asia.

Who is Blueline Grassroots Marketing?
BlueLine is Idaho’s only grassroots marketing firm. In the clutter of today’s marketing chaos where advertisers are either resented or ignored, BlueLine specializes in helping companies accelerate natural word-of-mouth

If you have made it all the end to the page, I want to reward you with a very special offer.
I have set up a secret page on our website with a payment button that gives you 50% off and lets you attend our-hands on workshop for just $99.00 instead of $ 199.00

So click and reserve a seat to this important event right now….or if you can´t come: forward this email on to your friends and business partners.

The secret link:
http://www.cendesic.com/friends_and_family.html

But remember: Pssst - Dont pass it on !