Don´t make me think!
You know good interactive marketing when you see it!
I don´t speak a word of Chinese, but when I browsed this ad, I got the message immediately:
http://www.epson.com.cn/spc/subpage_proof.asp?drky=1&Tz=3
Cool snazzy music, serious but still funny and most important: a product benefit message that blasts the competition. The page shows the superiority of Epsons printers Seiko Epson Corporation (TYO:6724) compared to competitors in terms that customers actually care about: lower supplies costs, smear fastness and no need for special paper. You can even grab a bottle of water and spray the documents with it - fun!
Contrast these ads with the highbrow & eclectic stuff you found during the Superbowl Bonanza yesterday:
Huh? What´s the point of a GM (NYSE:GM) robot that has nighmares and fears of getting laid off?
I am afraid to have to break it to them: keep putting out depressing ads like that and your nightmare will come true!
Posted: February 5th, 2007 under Good & Bad Advertising.
Comments: none
|
Permalink
Write a comment