Oliver Fritsch´s MarketingBlog

In case you wondered why I didn´t update my blog for such a long time, I have a good excuse: I was too busy writing this book.

HP commissioned me to write a marketing book to inspire their small and medium business customers about the cool things that can be done with their color printers. I teamed up with Ines Bitsch, one of Europe’s top art directors and graphic designers to illustrate my ideas and insights I gained during 15 years of marketing execution.

What looked like an easy shoo-in during the concept phase turned into a labor of love that lasted the summer, fall and spring of 2007 and 2008. Vacation plans were scrapped, editors commissioned (Thank you Jim Lyons and Brianna Gask-Wilson), new work stations installed and hundreds of customers were interviewed about what kind of marketing and selling help they really need to become more successful.

Well, I keep it short today, here it is.
Download the starter chapter directly from HP´s web site here:
http://www.hp.com/sbso/special/doityourself/ebook.html?LinkfromOliversBlog

Every month HP will publish another chapter until its final publication in print in October 2008.

Let me know what you think and tell me which other chapters you would like to see in the future.

Cheers!
Oliver