Archive for 'Compelling Content'
Young leaders will have to convince by their deeds - Boise High School Leadership Class Presentation
A couple of weeks ago, I had the pleasure to give a lecture on leadership to students of the Boise High School BHS Leadership Class, lead by Mr. Arnold.
It was encouraging to see the faces of these highly motivated, smiling students that will lead us in the future.
What seemed new to them was the fact […]
Posted: January 4th, 2010 under Compelling Content, Conference, Training, Boise, Leadership.
Comments: none
32 Seconds before you will cry!
There are only two commercials that ever brought tears to my eyes
- and still do.
This one http://www.metacafe.com/watch/2132949/dream_deutsche_telekom/
and this new one from AT&T
http://www.youtube.com/watch?v=OEInSyTHcpc
HOW DO THEY DO THAT?
Which cell phone to buy? Never mind. I used to have AT&T and I am enjoying prepaid Telecom now… can´t wait for forced deregulation of the cell phone industry in […]
Posted: October 8th, 2009 under Good & Bad Advertising, Compelling Content.
Comments: none
Anneliese Olson interviews Oliver Fritsch in her SMB Podcast about success factors for small businesses and how to sell more. Aaahnold Schwarzenegger impressed by how else a German accent can sound.
I finally admit it: Listing to my own voice in this Podcast made it painfully clear to me: 9 years of studying English in the German public school system, 4 years of study at Middlesex University in London and 10 years of living in Boise, Idaho, USA did ABSOLUTELY NOTHING to neutralize my strong German accent. Can´t […]
Posted: May 21st, 2008 under Compelling Content, Customer Insight Communities.
Comments: 2
Recession Proof Selling: Forget e-Mail to find new customers and pick up the phone! Chapter 3 of my Market Success eBook now online on hp.com
Chapter-3-Prospecting
Are your sales down?
Suffering the recession blues?
Forget everything you have heard about Internet Marketing!
Start prospecting old-school with your phone in hand instead of playing the waiting game.
If you are a small business owner, chances are that you have spent thousands of Dollars for your precious website and maybe even more for on-line search ads.
If still […]
Posted: April 21st, 2008 under Good & Bad Advertising, Compelling Content, Blog Promotion, Training, Customer Insight Communities, eBooks.
Comments: none
Innovating - How can you turn your ideas into products? Chapter 2 of the “9 Steps to Market Success” book has been published by HP - Download free for a limited time
Chapter 2: Innovating
Are you looking for “tiebreakers” that give your customers a good reason to choose your product over a competitor’s product? As more and more services and products degenerate into commodities, your challenge will seldom be to come up with new ideas, but to select the few precious thoughts that will make a real […]
Posted: March 31st, 2008 under Good & Bad Advertising, Compelling Content, Customer Insight Communities, eBooks.
Comments: none
New Cool Map of Boise businesses published
Heike Mayer, Assistant Professor Urban Affairs and Planning at Virginia Tech, created an awesome looking map of Boise, Idaho based tech startups.
As you know, I absolutely love smart graphics.
Heike, a fellow German, created an image of the tech universe in Treasure Valley. At the center you see the “Stars” (or sometimes “black holes” if you […]
Posted: March 1st, 2008 under Compelling Content, Events.
Comments: none
It´s DONE! Finally! Our “9 Steps to market success” book has been published on Hewlett Packard’s web site for a limited time!
In case you wondered why I didn´t update my blog for such a long time, I have a good excuse: I was too busy writing this book.
HP commissioned me to write a marketing book to inspire their small and medium business customers about the cool things that can be done with their color printers. I […]
Posted: February 21st, 2008 under Compelling Content, Customer Insight Communities, eBooks.
Comments: 1
Ken Dey, business reporter of Idaho’s largest newspaper ‘The Idaho Statesman’ shares Cendesic´s ‘secret’ blog promotion tips with more than 120,000 readers. And why I am happy about it.
Blink!
For everybody who missed this exciting Page One story in the Idaho Statesman today, I reprint Jim Lyons’ (JimLyonsObservations.blogspot.com) and my secrets for promoting your own blog. (Or read the full article in the Idaho Statesman´s business column on March 3 2007 here.)
I just love it when traditional media embraces the new media.
Why?
The Idaho Statesman, (owned […]
Posted: March 3rd, 2007 under Compelling Content, Blog Promotion, 8 Secret Rules of Blog Promotion.
Comments: 3
Social Media Tags go mainstream - Why nobody cares unless internet marketers provide compelling content. NBC´s (NYSE: GE) Today Show: Secret content formula revealed!
You know a new trend hits the mainstream, when Fortune 500 companies like SAP (NYSE: SAP) start adding social media bookmarks to their corporate Blog pages.The big question for marketers though is this: Does anybody care? It is easy to add links to social media services such as Delicious, Digg and to any of the […]
Posted: February 6th, 2007 under Good & Bad Advertising, Compelling Content.
Comments: none