Archive for 'Good & Bad Advertising'
Recession Proof Selling: Forget e-Mail to find new customers and pick up the phone! Chapter 3 of my Market Success eBook now online on hp.com
Chapter-3-Prospecting
Are your sales down?
Suffering the recession blues?
Forget everything you have heard about Internet Marketing!
Start prospecting old-school with your phone in hand instead of playing the waiting game.
If you are a small business owner, chances are that you have spent thousands of Dollars for your precious website and maybe even more for on-line search ads.
If still […]
Posted: April 21st, 2008 under Good & Bad Advertising, Compelling Content, Blog Promotion, Training, Customer Insight Communities, eBooks.
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Innovating - How can you turn your ideas into products? Chapter 2 of the “9 Steps to Market Success” book has been published by HP - Download free for a limited time
Chapter 2: Innovating
Are you looking for “tiebreakers” that give your customers a good reason to choose your product over a competitor’s product? As more and more services and products degenerate into commodities, your challenge will seldom be to come up with new ideas, but to select the few precious thoughts that will make a real […]
Posted: March 31st, 2008 under Good & Bad Advertising, Compelling Content, Customer Insight Communities, eBooks.
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Heya Toyota – something smells fishy here.
What happens when lawyers shape a Web 2.0 Community
Ahhhh the big guys are finally waking up to the promise of free labor coming in the form of Social Networking sites.Following in the footsteps of Dells (NYSE DELL) Idea Storm (www.dellideastorm.com) and Procter and Gamble´s (NYSE PG) Capessa Community (www.capessa.com) some Toyota (NYSE […]
Posted: October 1st, 2007 under Good & Bad Advertising, Conference, Customer Insight Communities.
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Social Media Tags go mainstream - Why nobody cares unless internet marketers provide compelling content. NBC´s (NYSE: GE) Today Show: Secret content formula revealed!
You know a new trend hits the mainstream, when Fortune 500 companies like SAP (NYSE: SAP) start adding social media bookmarks to their corporate Blog pages.The big question for marketers though is this: Does anybody care? It is easy to add links to social media services such as Delicious, Digg and to any of the […]
Posted: February 6th, 2007 under Good & Bad Advertising, Compelling Content.
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Don´t make me think!
You know good interactive marketing when you see it!
I don´t speak a word of Chinese, but when I browsed this ad, I got the message immediately:
http://www.epson.com.cn/spc/subpage_proof.asp?drky=1&Tz=3
Cool snazzy music, serious but still funny and most important: a product benefit message that blasts the competition. The page shows the superiority of Epsons printers Seiko Epson Corporation (TYO:6724) […]
Posted: February 5th, 2007 under Good & Bad Advertising.
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